Analytics Portal
Business Intelligence Dashboard
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Ludy’s Fine Catering
Business Intelligence DashboardAverage Customer Profile
Baseline MetricsRevenue Projector
Goal SettingAdjust sliders to model growth scenarios
Scenario Comparison
Marketing Budget Builder
Channel AllocationSpend & Conversion Inputs
Industry averages pre-loaded — slide to model your own scenario
Industry avg: $30 (WordStream catering/restaurant benchmark)
Industry avg: 18.2% — catering ranks #1 of all industries (Unbounce)
Industry avg: 20–25% for catering (StartupModelHub)
Projected Outcomes
From paid spend only — organic leads are on top of this
+ Your organic baseline: ~15–20 free leads/month from Yelp, referrals & word of mouth. Total pipeline = paid leads + organic.
Channel Allocation
Based on Ludy’s referral data and channel performance benchmarks
Budget Distribution
Event Mix Analysis
Funnel IntelligenceOccasion Types
Trailing 30-day request data — shapes campaign targeting
Service Type Preference
60% delivery signals wide geographic reach — key for paid radius targeting
Lead Pipeline Model
Conversion FunnelFunnel to Hit 80 Booked Events
Adjust close rate to see how many raw leads you need each month.
Lead Time Planning Guide
How far in advance each event type books — drives campaign timing.
Break-Even & Profitability
Unit EconomicsModel your per-event cost structure
Cost Stack @ 80 Events
Referral Source Intelligence
Where Leads Come FromYelp
2 direct attributionsMost cited channel. Both were high-intent leads with specific menus. Invest in Yelp Ads and keep response time under 2 hours.
Referral / Word of Mouth
2 direct attributionsOne Yolo COE referral ($5,555 budget) and one “word of taste” — your highest value leads. A referral incentive program could double this channel.
Real Weddings Magazine
1 attribution · 150 guest eventOne attribution but a 150-person fully-staffed booking — exceptional ROI. Bridal publications attract high-value clients with longer planning horizons.